Albion today revealed a break with tradition as they unveiled their new home and away kits.
They will still be wearing blue and white striped shirts on the front but the back is all-blue.
The change from stripes all-round has been forced on the Seagulls by a Football League directive to make players' names and numbers clearer to spectators. Several other modifications have been made to the home shirt. The blue is darker than last season's Argentinian version. Stripes have been removed from the sleeves as well and replaced by a single thick white stripe.
The collar has given way to a v-neck, with the Seagull club crest in the middle of the chest.
The home kit will again be worn with white shorts and socks, while the away strip has changed to white shirt with blue shorts and socks.
Wayne Henderson and Michel Kuipers will be vying for a blue, gold and navy goalkeeper's jersey, with navy shorts and socks.
The players were consulted about the design and fabric used by Italian manufacturers Errea.
The shirts will again have the names of long-serving sponsors Skint and Donatello emblazoned across front and back. The new kits go on sale at the club shop from Friday and the yeam will wear the home strip in Saturday's first pre-season friendly at Worthing.
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