Albion fans have been told the club will keep prices “as reasonable as possible” and retain travel subsidies as they await season-ticket details for next term.

Chief executive and deputy chairman Paul Barber sent the message to supporters ahead of last night’s game against Tottenham.

He confirmed a “renewed commitment” to maintaining interest-free and fee-free payment schemes.

Barber added: “Travel to and from matches will continue to be significantly subsidised by the club for all fans although, as we have pointed out many times, we have little or no control over how trains, buses or the highways around the stadium operate or function.”

Albion have been unable to offer half-season tickets this year and expect demand to be high again for 2024-25.

In his match programme notes, Barber told fans: “We appreciate that, for many, the cost-of-living crisis is having a significant impact, so your investment in supporting us is very much appreciated.

“As such, we will continue to do our best to keep ticket prices as reasonable as possible although, like all businesses and households, the club’s own costs have risen considerably in the past 18 months or so and this is impacting us too.”

Barber also highlighted the unity at the Seagulls, writing: "Football clubs function at their best with a clear vision, well-defined values and a true sense of togetherness from top to bottom, across all areas, and from pitch to stands.

"We have that at Brighton, and everyone is playing their part to maintain it."