Tony Bloom hopes Albion’s last signing of the summer does some “amazing things” for the club.
But he has recognised they went away from normal methods to bring in Ansu Fati.
The Spain international forward on loan from Barcelona has trained during the international window.
He could enjoy his first Albion minutes at Old Trafford, a venue where he suffered Europa League defeat last season.
Albion are renowned for their long-term thinking and succession planning when it comes to recruitment.
But they acted within a few days to bring in Ansu – at a cost of £7 million in wages across ten months.
Bloom said: “It is obviously expensive, not the sort of thing we would normally do.
“But it’s a loan, it’s somebody who is very special and who could do some amazing things for this football club this season.”
In The Argus today, Bloom gives some insight into his discussions with head coach Roberto De Zerbi when it comes to transfers.
Approaching the first anniversary of the Italian’s arrival, he explains his “risk and reward” approach which has seen Albion make some inventive and successful managerial appointments in the past 14 years.
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