Albion have announced the name of their stadium will change next season.
From August 1, the American Express Community Stadium becomes the American Express Stadium.
The club’s charitable arm, now Albion in the Community, will be known as the Brighton and Hove Albion Foundation with operations moving from the stadium into the city centre.
Chief executive and deputy chairman Paul Barber said, “This summer, with the support of our partner American Express, our stadium will be re-named American Express Stadium, while our charitable arm, Albion in the Community, will become the Brighton & Hove Albion Foundation.
“These small but important changes are designed to deliver even better value to our main partner, while also more closely aligning and connecting our charity’s excellent work and its many participants with our club.
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“Our partnership with American Express, which began when the stadium first opened and our club was in League One, is now globally recognised, and our multi award-winning work in the community is widely regarded as among the best in the world.”
Work to change signs at the stadium “begins immediately” to be in place for the beginning of the season, with a host of “significant” changes made to the “look and feel” of the stadium taking place over the next year.
Brighton and Hove Albion Foundation’s new site will be in Freshfield Road, which the charity said will “become the focal point for all its community-related activities”.
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