Roberto De Zerbi took modest Sassuolo into the upper reaches of Serie A.
That feat stood out to Albion’s top men as they made the big decision.
De Zerbi has been named Albion head coach on a four-year deal.
Albion are fourth in the Premier League, having finished in the top half last season.
Sassuolo were similar gatecrashers among the big spenders, twice finishing eighth when De Zerbi was in charge.
Technical director David Weir said: “Roberto has shown his undoubted ability with his work in Italy and Ukraine, and what he achieved at Sassuolo certainly stands out.
“In his short spell with Shakhtar he enjoyed further success, leading the club to cup success and topping the Ukrainian league before the war brought an abrupt halt to his time there.
“We are delighted to welcome Roberto and we look forward to introducing him to our squad as well as providing all the support he needs to introduce his coaching philosophy and help the players continue their brilliant start to the season.”
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