Albion chief executive Paul Barber has signed a new long-term contract with the club.
Chairman Tony Bloom agreed the new deal as Barber moved into his second decade in the role.
It will make him the third longest-serving executive in a such a role within the Premier League.
Susan Whelan has been in similar position at Leicester City since 2010.
Daniel Levy at Tottenham is way out in front in terms of longevity having been at the helm since 2001.
But his role is slightly different as executive chairman rather than CEO.
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Barber joined Albion in 2012 ahead of a summer also notable for player signings such as those of Bruno, Wayne Bridge and Tomasz Kuszczak as Albion built a side which competed strongly for promotion from the Championship.
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