ALBION will show their solidarity with Ukraine by wearing kits matching the country's flag in their upcoming games.

As a show of solidarity with Ukraine, and to add the club’s voice to the calls for peace, Albion's men’s and women’s team will both wear the club’s yellow and blue third strip for the fixtures at Newcastle United and Aston Villa, in the Premier League and Women’s Super League this coming weekend.

Albion’s men’s team were due to wear the hyper turq change strip at St James’ Park this weekend, and the women’s team the home strip as they travel to Aston Villa, but the club has been granted permission for both teams to wear the yellow and blue strip in both fixtures.

Deputy chairman and chief executive Paul Barber said: “Like so many across the world, everyone at our club is horrified by the invasion of Ukraine, and we add our voice to the many calls for peace.

“We also want to show our full support for the people of Ukraine, and to all those who are suffering innocently from this terrible conflict, not least the many children.

“As a club, and on behalf of our players, staff and supporters, we would also like to recognise and show our respect for the many humanitarian efforts to alleviate the suffering in the region.”

The club has also announced that from 5pm today all profits from ongoing sales of the yellow and blue third strip will be donated to the British Red Cross Ukraine Crisis Appeal.