Graham Potter says it not all about the “Britain’s Got Talent” style quick fix as Albion head towards transfer deadline day.

The club are open to further business in this window and are expected to add young striker Andi Zeqiri from Lausanne.

But they are not likely to be busy in the final days before Monday’s deadline.

Potter is keen to improve talent already at the club and made that clear as he spoke to the media today.

He pointed out Albion added Adam Lallana and Joel Veltman early in the window and have seen Ben White return after his loan at Leeds.

Potter is also aware of the financial implications of Covid-19 and the related lockout of fans.

Albion’s head coach usually dead-bats questions about signings but he was more on the front foot today.

He said: “I think it wasn’t so long back we were talking about football maybe resetting in the middle of the pandemic and that seems to have gone out of the window.

“Now everybody is asking who you are going to sign. It’s just the way the narrative switches.

AS IT HAPPENED: Graham Potter's pre-Everton media conference.

“We have always tried to be responsible to the club, to the short, medium and long term of the club.

“We have done, I think, some good business in the last couple of windows to add different players to the group and sometimes you have to let them settle and let them perform and let them grow and take their games to the next level.

“Unfortunately that’s not that interesting, especially when you have got transfer window shows on and stuff like that.

“People don’t want to hear about boring stuff like helping people improve.

“They want to hear about who you are going to sign and the external solution.

“Fifteen minutes of fame, Britain’s Got Talent, that sort of stuff.

“We want the easy fix, don’t we? We don’t want to hear about the other stuff.

“There’s only a few days left and maybe we can get back to talking about coaching and developing players.”