Albion want to give fans at the Amex a better deal when it comes to VAR.
And they have asked the Premier League, The FA and the PGMOL to help them.
The club want those key organisations to change procedures when decisions are made with the help of a video referee.
They believe inconsistencies have been highlighted by the first two Premier League games of the season at the Amex.
Now Albion have sent a copy of a column written by vice chairman Paul Barber to all three bodies spelling out why the system is not fan-friendly.
They would love to give those in the stadium more information about what is going on and why decisions have been made.
But that is not always possible due to the rules in these early days of VAR.
Fans chorused their disapproval of the video reffing system when Lewis Dunk had a goal ruled out in the 2-0 home defeat to Southampton.
That followed the VAR-assisted call to wipe out Leandro Trossard’s first-half strike versus West Ham a week earlier.
There was one big difference. When Trossard’s effort was disallowed for offside by Dan Burn, that decision was made by video ref Darren Bond after the man in the middle Anthony Taylor had let it stand and the teams had gone back to halfway ready to restart the match.
A week later, Burn was offside again when Dunk headed home against the Saints.
This time the officials spotted it and referee Kevin Friend remained in the penalty area while confirmation from Lee Mason that the call was correct came through his earpiece.
Frustratingly for Albion officials, they were not allowed to show the replay or any images on the screens on the second occasion because the decision had not been overturned.
Barber can see the discrepancy there.
Some reporters were briefed during the Southampton game or during Graham Potter’s press conference as to what process had been followed.
VAR-watch columns have appeared in the national press this season.
Perhaps significantly, The Times reported in their The Game pullout on Monday this week – 23 days after the Dunk goal was disallowed – that it was a decision by the man on the ground rather than Stockley Park, so correcting a piece they carried on the weekend of the game.
Confused? You won’t be if Barber’s suggestions are heeded. Well that’s the plan, anyway.
In his his latest match programme column, he wrote: “To be clear, if the referee had given Lewis’s goal and VAR subsequently overturned the decision for Dan’s offside (or an infringement on the goalkeeper) we would have been able to show the definitive clip on our stadium screens, meaning fans would at least have understood why that goal was disallowed.
“So, the same incident (and outcome) but different protocols leading, in my opinion, to confusion all round, exacerbated by neither the referee or his assistant signalling for the original offside.
“There is no doubt, with our stadium screens correctly showing captions for VAR ‘checking goal’ and then ‘goal disallowed’, there was understandable confusion in the stadium as to who had disallowed Lewis’s effort and for what reason, leading to many supporters predictably – but mistakenly – jeering VAR without either knowing or understanding the protocol we must work to.
“Our club voted in favour of VAR because we believe that, at the highest levels of the game, on-field officials deserve as much support as possible to give them the chance of ensuring the correct decisions are made. We still believe that is the right thing.
“But, for me, going forward, it is really important that the fans paying good money to watch games live in stadiums up and down the country have as much information as possible on key decisions, particularly where those decisions concern goals.
“Goals are relatively rare in a game of football and we all know goals change games.
“So, at the very least, we must ensure goal-related decisions are clearly communicated to fans in the stadium.
“We have therefore lobbied the Premier League, The FA and Professional Game Match Officials Limited for a change to the current protocol.”
Asked what that lobbying involves, Barber told The Argus: “We have provided the Premier League, FA and PGMOL with written observations and reiterated the points in the programme – in particular, the importance of paying stadium fans.”
Maybe had the score not been changed to 1-0 on the big screens when Dunk netted, and stayed at 0-0 until the goal had been proved 100% VAR-proof, it would have quelled the fans’ anger a little. Maybe.
Whatever, the bottom line is that neither goal was ruled out incorrectly. VAR ensured the right calls were made.
By contrast, Barber suggests that, in the Carabao Cup tie at Bristol Rovers, the home side’s goal might have been disallowed by a video ref for a challenge on Adam Webster.
There was a further VAR case study during the Burnley game when visiting player Ashley Westwood caught Neal Maupay high and was quickly shown the yellow card.
There was no obvious sign that the situation was being assessed by video ref Paul Tierney but it turns out the challenge was reviewed for a red card. It was all over very quickly and went largely unnoticed at the time.
In the media room a good half-hour after full-time, one reporter who had his VAR-watch column to write was still studying that one.
Checking there had been a check, if you like.
Maybe, to adapt the old phrase about refereeing, that is the sign of a good video ref. You don’t notice him.
But probably not. The days when referees went un-noticed are over, certainly at higher levels such as the Premier League.
They are well and truly noticed and they have to get things right.
Quick, accurate and easily understandable information is key – and Albion want to offer their fans more of it.
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