Leading Belgian club Brugge are in the hunt to borrow Percy Tau.
They face widespread competition across Europe to sign Albion's sought-after South African star.
Several clubs from different parts of the continent have expressed an interest in Tau, The Argus understands.
They include the side that finished second in Belgium's top flight, the Jupiler Pro League, to Genk last season.
Tau will go out on loan again, not make a permanent move.
There is no suggestion that Albion are giving up on the work permit challenges currently preventing him from coming to England.
Tau scored 13 goals and provided 13 assists in the Belgian second tier last season for Union Saint-Gilloise, who are owned by Albion chairman Tony Bloom.
The former Mamelodi Sundowns forward recently helped South Africa reach the quarter-finals of the Africa Cup of Nations in Egypt.
His country's low FIFA ranking is one of the obstacles in the complicated process of securing a work permit for the 25-year-old.
Tau has previously been linked to a loan move to Amiens SC in France's top flight.
Their new manager, Luka Elsner, was Tau's boss at USG last season.
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