Albion have warned potential suitors it will take massive money to prise away any of their stars.
Manager Chris Hughton is confident of keeping his Premier League squad together in January.
He believes the inflated transfer market will offer the Seagulls protection.
And he says chairman Tony Bloom is only interested in building, not selling.
Australian No.1 Mathew Ryan and England centre-half Lewis Dunk have both been speculatively linked with interest from Manchester United.
Hughton told The Argus: “I think we’ll be okay.
“Where the dynamics have changed dramatically over the last couple of seasons, in particular last season, is it costs an awful lot more now.
“Not just us, I think that’s everybody.
“Anybody that has a particular player they want to keep, if they don’t want to lose them then they know it’s going to have to be massive offers, certainly far bigger than in the past.
“I think that probably helps us and we’ve got a chairman and owner that wants to build, not go the other way.
“I would think it would take a very, very big offer to lose any of our players.”
Albion will move level on points with Leicester today in the top half of the table if they win at home for the third time on the trot.
They have not conceded a goal at the Amex for three hours and 14 minutes and will equal a club record in the top flight established in 1979 if Ryan keeps a third clean sheet in succession on home soil.
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