Albion owner-chairman Tony Bloom has completed the takeover of Belgian club Union Saint Gilloise.

The second division side have officially confirmed that Bloom has become their majority shareholder.

Saint Gilloise president Jurgen Baatszsch said: "We are delighted to welcome Tony Bloom as a new investor to the club.

"Tony has a tremendous passion for football and a great understanding of the game. His investment comes at an exciting time for the club as we prepare to move back into our newly renovated stadium.

"Next season represents a fresh start for Union SG and, with Tony’s support, I am confident we will be able to build well for the future.”

The Argus revealed last month Bloom's interest in buying Brussels-based Saint Gilloise, Belgium's top club in their heyday prior to the Second World War.

The deal is independent of Albion, an extension of Bloom's personal portfolio of investments and long-held desire to own a club abroad as well as the Seagulls.

There will be no link between the clubs at playing or boardroom level and Baatszsch remains as president.

Bloom said: "I am thrilled to have this opportunity to invest in a club with such a proud tradition.

"Union SG is part of the history of Belgian football and has enjoyed tremendous success in the past. We look forward to a successful future for the club and the fans.

"I am also pleased that Jurgen Baatzsch will be staying on as president. Jurgen has served with great distinction at the club for many years and has been a strong presence and steadying hand through some challenging times.

"His continued leadership will be important to the club moving forward."