Another home game, another blank for Albion in the goals-for tally.
For the fourth time in five outings at Withdean, and fifth in nine in all competitions, the Seagulls failed to score.
The finger of blame for the goal drought naturally points at the strikers.
They are paid to bulge the net and, Bas Savage aside, have not been doing that primary requirement in their job description in recent weeks.
Savage is the only Albion player to have hit the target in the last ten games, a worrying statistic for manager Dean Wilkins who once again bemoaned his side's inefficiency in the final third.
It sends a shudder down the spine to imagine where Albion would now be had Wilkins not taken a punt on the former Gillingham hitman after missing out on other targets in the January transfer window.
But Alex Revell insists the frontline are not the only ones who should be taking the flak.
The striker, who came off the bench against Bradford, believes Albion need to take collective responsibility for their lack of goals.
He said: "It is a team thing.
When we were scoring goals freely around Christmas time, everyone was chipping in.
"Everyone was doing it together and that is what we need to get back to.
We (strikers) are there to score goals but we also need to set them up and we have to do that as a whole team. As soon as we start doing that, then the performances will come."
The fans made their frustrations clear at the final whistle after sitting through another 90 minutes without a goal to cheer.
But few of the disgruntled hoards could accuse Albion of not trying to put that right.
They continued to struggle to create clear scoring chances but were certainly not shotshy.
They had 13 efforts at goal and only one of those came from Savage when his downward header in the first half was well saved by keeper Donovan Ricketts.
Alexis Bertin (twice), Doug Loft (twice), Zesh Rehman, Adam El-Abd, Dean Cox, Guy Butters, Jake Robinson and Revell all unsuccessfully tried their luck.
Revell went the closest with a superb turn and shot on 67 minutes which rattled against the crossbar.
His lively contribution after replacing Tommy Fraser early in the second half epitomised Albion's effort to try to score more than any other player.
Revell was playing despite carrying a hernia which needs surgery.
He said: "It is not nice and we need to decide what happens now. We have only got three games left and it is booked in to be done (operated on) soon.
"When you play with it, it is there at the back of your mind.
I know it will be sore for the next couple of days and then I will take it from there and see what the gaffer says."
Unfortunately for Albion, you do not get points for bravery, effort or having the most shots.
It is all about goals, as Bradford illustrated after scoring with their only clear chance of the game.
Revell said: "We have to stay positive because I don't think we had a bad game. We played some good stuff but it is all about results.
"After the game we talked about turning our possession into goals and that is what we have to work hard to do."
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