Albion chairman Tony Bloom wants head coach Oscar Garcia to deliver another top six finish in the Championship.
The Seagulls improved from tenth to fourth last season under sacked former manager Gus Poyet.
Bloom believes they have a squad good enough to mount a challenge again under the guidance of former Barcelona player and Maccabi Tel Aviv boss Oscar.
Bloom told fans at a forum at The Amex last night: "We aim to get to the Premiership. It's a very competitive division as we know and every season at the start of the season we've got to try and have the squad we think is capable of promotion. I certainly think this season we have that.
"You can get a few bad injuries, a few bad games, we can be just outside the play-offs, we could get a bit of luck and finish in the top two, but I think if we finish in the top six we've got to be happy and if we are in the play-offs again hopefully we'll get a bit of luck.
"But it's very difficult to say. Outside the play-offs we're not going to be happy but at the end of the day we try to be competitive so that we have a reasonable chance of promotion every season we are in the Championship."
Albion will have over 23,000 season ticket holders this season, a new record. Chief executive Paul Barber also revealed the club will have new kit manufacturers next season in place of Errea, believed to be Adidas.
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