Tesco has reduced the size of some of its ready meal products, but has kept prices the same, new research has revealed.
Analysis conducted by the trade publication The Grocer found that Tesco had kept the price of the reduced products the same or even slightly increased them.
For example, the Sweet Potato Red Thai Curry & Jasmine Rice has been reduced from 450g to 400g but has actually risen in price from £2.75 to £2.80.
Meanwhile its Cottage Pie used to be 800g but is now 750g, with this one retaining the same price of £3.50.
Tesco has taken a similar move to what Morrisons did earlier in the year when they reduced the size of their own-brand curry dishes by 50g but put up the price by 74p.
The Metro has reported that prices have crept up across all the big supermarkets on some items, including Sainsbury’s chicken korma meal and Asda’s paella.
A number of popular brands have taken similar steps in recent weeks, a phenomenon dubbed ‘shrinkflation’, as companies seek to protect profit margins amid rising costs.
The Grocer previously revealed Fairy, Bold and Lenor laundry products have all been cut down in size.
These measures will likely continue to occur as inflation carries on growing.
Additionally, the Bank of England is expected to announce its largest interest rate rise in almost 30 years at midday on Thursday (August 4) as the UK faces soaring inflation.
Your Money Matters is a campaign launched by us and our sister titles across Newsquest to help you overcome the surge in the cost of living. This year has seen a whole host of household price increases — from the energy price cap rise to surging inflation and food prices — costing your family hundreds or even thousands of pounds extra per year. We’re making it our mission to look out for your cash, offering money-saving deals, competitions, giveaways and insightful stories from your community on the impact this cost-of-living crisis is having on our readers. The worldwide energy crisis exacerbated by the Ukraine invasion, the financial impact of the Covid pandemic, record inflation figures and a surge in the cost of goods, fuel and travel means we will all feel the pinch. Through our newspaper, we want to do what we can to help make your cash go further because we know your money matters.
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