Holly Willoughby fans are loving her final look of the week on ITV's This Morning.

The Dancing on Ice presenter welcomed viewers to Thursday's programme in a sophisticated grey dress alongside her co-host Phillip Schofield. 

This isn't her first look that fans have been desperate to recreate with many desperate to add her blue mini skirt to their wardrobes from yesterday's show.

In fact, the recently-published author has made quite a name for herself recently as the queen of effortless fashion.

We think her style is so popular with fans because she opts for classic pieces over fleeting trends.

Today's outfit is no exception with the presenter sharing her get-up with her followers on Instagram before going on air. 

Alongside the post, Holly teased who would be joining her and Phillip on today's programme.

The presenter shared with her followers that they would be interviewing Dame Joan Collins this morning.

In the post, she wrote: "Morning Thursday… There ain’t nothing like a Dame and today we have my favourite… @joancollinsdbe"

Fans couldn't contain their excitement for this morning's guest or their admiration for her outfit either. 

One follower commented: "So gorgeous, love the dress and colour!" followed by heart eyes. 

While another user said: "Fab dress" with a purple heart.

Where to get Holly Willoughby's dress today

For Holly's fourth and final look of the week, the presenter has opted for a chic grey calf-length dress. 

The stunning outfit is easy to wear and we think it is a must-have for any winter wardrobe. 

Holly's dress today is from Ghost Fashion and it can be yours for £129.

While we adore the china blue vintage print, we are obsessed with this grey floral midi tea dress from M&S.

Not only does it share a similar style and pattern as Holly's dress from Ghost does but the presenter is actually a brand ambassador for M&S so it's keeping with her style too.

It is available for just £39.50.

This Morning continues every weekday morning at 10am on ITV.