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Holly Willoughby fans were left with chills and it's not just because it was the This Morning Halloween special.
The ITV presenter pulled out all the stops with her Miss Scarlet costume and we think she looked positively breathtaking.
And it's not the first time either, Holly is a regular feature on the Argus and she shared this stunning spotted dress just yesterday.
But we have to admit that Holly looks even more striking than normal as the iconic Cluedo character for This Morning's whodunnit Halloween celebrations.
Before going on air, she shared this video of herself in the stunning dress.
Willoughby teased fans that they would be helping to solve a murder in today's programme.
And fans loved the getup as much as we did with many taking to Instagram to share their opinions.
One user said: "Love this look! So excited to be able to watch the Halloween episode today.
Fans also congratulated her on the release of her new book: Reflections, one said: "Happy reflections day already on chapter 8 and feeling so many emotions reading it but in a good way" followed by a smiley face.
Where to buy Holly Willoughby's outfit
For her last look of the week, Holly admitted that her gorgeous red dress is actually her mother's which is something the presenter often does.
So, we might not know exactly where this particular dress is from but there are plenty of ways that we can recreate this timeless look on the high street.
A statement red dress like this is perfect for events beyond Halloween too as we head into the festive season.
But it shouldn't cost a fortune and it won't have to with this bandeau contoured mesh ruched midi dress from ASOS.
ASOS currently have up to 70 percent off everything in their "spooky szn" sale
This means that you can now get this eye-catching dress for £23.80 instead of £28.00.
We recommend pairing it with these classic red clear court heels from Pretty Little Thing.
They can be yours for just £24.
Last week, we shared everything that Holly wore on This Morning and how you could recreate her best looks.
This Morning continues every weekday morning at 10am on ITV.
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