Albion's home has been named as the best new sporting venue in the world.
The club’s £100 million American Express Community Stadium took home the prize at the stadium business awards held in Turin, Italy last night.
The club came out on top ahead of the new home of Italian football giants Juventus and the National Stadium in Poland, which will host the opening game of this year’s Euro 2012 championships.
Director Martin Perry said: “We were up against some very strong opposition so to win this award is a remarkable achievement and something we can all be extremely proud.”
The club were also nominated in three other categories including venue of the year, customer experience and a shortlisting for Martin Perry in the executive of the year category.
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