Thirsty fans at Albion's new stadium at Falmer will be able to raise a pint and toast the team with a selection of real ales from two award-winning Sussex breweries.
Supporters can forget about the usual ordeal of ordering expensive pints of lukewarm beer on matchdays.
Instead, when it opens in time for the new season in August, the £93 million American Express Community Stadium will be one of the first in the country to sell premium cask conditioned real ales.
Albion have tied up a deal with Lewes-based Harveys and the Dark Star Brewery in Partridge Green, near Horsham, to sell two of their most popular bitters around the ground.
The deal could potentially be worth hundreds if thousands of pounds to the club, depending on how well the venture goes.
Supporters will also be able to buy Heineken, Fosters and Kronenberg lager and Bulmers cider, in addition to wine, spirits and soft drinks with experts estimating that more than 10,000 pints will be sold on matchdays.
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