Albion are getting shirty with the fans to help raise funds for their Alive and Kicking appeal.
Hard-up Seagulls want to raise £2 million to help fund the public and planning inquiry costs for the Falmer project.
They want to boost the coffers by players selling supporters the shirts off their backs.
Commercial manager Kevin Keehan said: "We have raised around £282,000 in the two or three months the appeal has been going, but need to give it a lift.
"We thought that fans would want to buy the players' shirts so, for the rest of the season, the players will wear the Alive and Kicking logo on their shirts.
"We have started to collect them after each match and any supporter who wants to buy one will get it personally signed by the player.
"They will receive a certificate of authenticity with it.
"Supporters can pre-order on the chance their favourite plays in a particular match."
Albion would welcome enquiries on 01273 695400.
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