We are now reaching the stage where on certain routes into the city, and in certain areas of the city you simply cannot miss The American Express Community Stadium, now formerly known as Falmer.

In recent weeks I have viewed the stadium from Hollingbury golf course, where it looks massive and quite like a space shuttle launch pad. From Stammer Park, where it looks magnificently imposing.

And also from the Brighton to Lewes railway line, where it suddenly creeps up on you, like something out of a sci fi movie.

However early on Tuesday evening I got up close and personal, with the magnificent beast of Moulsecoomb.

It is of course at the moment a building site. Encompassed, by an incredibly elegant iron structure, with a few portable cabins dotted about.

I was lucky enough, thanks to my friend Alice (who runs a small, but hugely successful PR company) to be invited to a 1901 Club presentation.

The 1901 Club is a package the Albion have put together for those that want a bit extra from their match day experience. The presentation tells us the club will serve world class cuisine and will endeavour to allow all members the chance to interact with all those around the bars and circulation areas, and not just those at their table or in their ‘locale ‘part of the facility.

The seating area is angled to give the best view of the match action from anywhere in the stadium. Although, if the Albion are winning, watching from behind a stanchion is good enough in my opinion.

It is not compulsory to dine at each visit, and food is not included in the extremely reasonable membership price.

VIP parking is available, and you may well get to meet man of the match, as he comes to collect his champers in the club area.

The Albion have made huge efforts to ensure that the long standing, common or garden Albion fan can be a part of this unique facility. The presentation is slick and well thought out. The benefits will appeal to anyone who has endured Withdean for the last 11 years. They even had high backed seats for prospective punters to try out.

The tariff is a reasonable £1,000 life membership or £500 for five years. Plus a modest monthly direct debit from August 2011.

So impressed were myself and my colleague we reserved our seats there and then.

Of course, a short tour of the stadium site was a superb culmination of the evening’s events.

I can confirm its bang on time. The pitch will be laid in February, and you cannot see a thing from the pond. (That’s the idyllic one in Falmer Village, not the pub in Fredrick Gardens) Well thank goodness for that!