The Black Horse Music Festival sees thousands of music lovers, plus a wealth of blues, folk, soul, jazz and rock artists, descend on the normally sleepy hamlet of Telham, near Battle.
This is its 18th year and there is real cause for celebration - not only has the festival come of age, it came dangerously close to not happening at all.
Last year, the retirement of Eddie Dunford, landlord to The Black Horse Inn and festival enthusiast, caused mass panic among festival-goers.
People feared that new management would not take kindly to having a giant marquee in its back field, where the event usually takes place.
Over 3,000 people signed a petition, with many local businesses giving cash donations in support. Before long people power won out, and the festival was saved.
"Last year we thought the festival may have run its course," says John Shotton, a member of the committee behind the event.
"To the relief of its thousands of fans it's back and we have been able to put together our strongest line-up ever.
"The atmosphere is amazing. Every night is a party."
The main stage will feature different types of music each day, with blues from the likes of Wilko Johnson and folk from ex-Squeeze man Glenn Tilbrook, alongside Brighton festival favourites The Mountain Firework Company.
World music will come from bands such as the mesmerising Hohodza from Zimbabwe, and Celtic wonders Shooglenifty - a band so well loved in Australia ecstatic fans rushed the stage of the Sydney Opera House when they played there.
Young talent will also be represented as indie bands from across Sussex take to the stage. The closing session will see a good ol' rock 'n' roll knees-up from The Rhythm Doctors and Sixties masters The Tar Babies.
There will also be acoustic sessions, a folk club, face painting, Punch & Judy shows, circus acts and a continual barbecue.
Meanwhile the bar at The Black Horse will, of course, be well stocked with real ales and beers.
Many revellers stay at nearby campsites, or treat themselves to a B&B for the duration. Daytrippers can use the pub's huge car park or catch a free bus service from Battle Station.
Starts Friday 7.30pm. Tickets cost between £5 and £12 and can be bought for individual afternoons and evenings. Call 01424 781111 or 01424 777767 or visit www.blackhorsefestival.org.uk
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