EEERRRREEEEWWWEEEERRRR! The sound is like nothing I've ever heard before, kind of like a banshee blowing a shrill whistle inside a bat cave.
For anyone lucky enough to have been in a coma during Celebrity Big Brother, it's a very loud sign that something extraordinary has happened to The Ordinary Boys.
Normally the number of screaming teenage girls at an Indie gig is nil but the overnight fame Preston and his cheekbones gained from living in the BB house has brought them a whole new audience.
The lead singer's decision to sell a bit of his soul to reality TV has been a razor-sharp double-edged sword. He's got another chance at success, yes, but his tabloid tales dominate the music, meaning the first question everyone asks after the gig is not "was it good" but "was Chantelle there?". Which is a shame, because the gig was good.
Any fears the Worthing lads have gone all Boyzone now they appeal to the Bratz and braces brigade are dispelled within seconds.
Opening number Over The Counter Culture is a powerful reminder The Ordinary Boys were stars of CCTV long before Hard Fi and others jumped aboard the pop-mixed-with-wry-social-commentary bandwagon.
They've always had an ear for radio-friendly singalongs, most notably the wonderfully punchy terrace anthem Talk Talk Talk, the first lines of which are bellowed entirely by the enthusiastic crowd.
It's easy to forget that, without this talent for hooks, Preston could have slapped Chantelle and shot Davina and they wouldn't have sold any more records.
That's not to say there aren't dodgy moments. The boys are at their weakest when messing about with ska and two-tone and a couple of B-sides fall flat. But Will's still an amazing guitarist, Preston has rock star cool coursing through his veins and a tune like Seaside, which brings the show to a triumphant close, will still sound great years from now.
Even if they made a deal with the media-devil to get it, The Ordinary Boys deserve to prove there could be better things to come.
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