She has been ravaged by time, battered by storms and attacked by arsonists.

But Brighton's rusting West Pier could soon be attracting a new generation of fans across the world.

Rising rock band Kubb has used it as the backdrop to a pop video for their new single Grow, a song about broken relationships.

Grow was released yesterday and is tipped to storm the charts this week.

London-based Kubb filmed the video on a single day last November.

Frontman Harry Collier told The Argus even the weather was appropriately miserable during the shoot.

He said: "There was a bad storm and it was freezing and raining with threatening clouds.

"I was really ill with flu and we had to get down there at seven in the morning and spend all day there.

"The song is a relationship healer.

"It's about various experiences I've had over the years, when you end up begging someone to forgive you and sometimes it works and sometimes not.

"Shooting the video by the pier was the director's idea because he liked the scenery."

Director Paul Minor, from Los Angeles, said the dilapidated pier was an obvious choice for a song about broken hearts.

He said: "I saw some pictures of Brighton in the winter and they had a really melancholy quality to them, like a beach town that's closed for the winter.

"The West Pier has that broken feeling and it seemed to be a fitting sort of place to start the song.

"It really is unique and you don't see anything like it anywhere else."

The video for Grow is believed to contain some of the last footage of the pier's white kiosk before storms forced it into the sea a few days later.

As the song develops, the lyrics become more uplifting.

The video moves along the seafront to the Palace Pier, where hundreds of colourful lights flare up as a symbol of renewal.

Mr Minor, who has just finished filming a video for James Blunt's single Wiseman, said: "Kubb's song starts in a bad place and it's about transition and being able to grow past it."

Grow was released yesterday. Kubb will play Concorde 2 in Brighton on March 23.