To many people, it is just a sleepy seaside resort populated by thousands of retired people and their families.
But for Robert Armstrong, his home town of Eastbourne is such a source of fascination that he has just made his second video about it.
So successful was his first video guide to Eastbourne that Robert, 59, has now followed it up with a sequel called Eastbourne Now.
It is an update of the film he made ten years ago which has sold almost 10,000 copies and aims to cast the town in a more vibrant light.
Robert said: "The first words said in the video say how 15 years ago Eastbourne was a town for elderly people but look at it now.
"There are so many events and facilities for young people. The place has changed a lot in just the ten years between the two videos and Eastbourne Now aims to show that."
Robert, formerly employed by a television production company in Cardiff, got the idea for a video after first writing a book on Eastbourne.
The first video was filmed by himself and his longtime partner Loni von Gruner on a shoestring budget with basic equipment.
Such was its success that other resorts in Sussex, Kent, Surrey and Hampshire have since enlisted the film-making skills of Robert and Loni themselves.
The pair now have their own independent production company, Gaia Communications, based in Eastbourne.
Robert said: "It was always an ambition of mine to make my own films and Eastbourne seemed like a good place to start. The first one seemed to go down really well and it has all just gone on from there really.
"Our videos are sold all over the world. The Eastbourne one has gone out to places like Australia and South Africa."
Each of the videos is aimed at boosting tourism and enticing holidaymakers away from the growing trend of package trips abroad.
The lastest release features a number of Eastbourne's annual events including next month's Airbourne airshow, the Direct Line Ladies' Tennis Championships and the maritime week.
A behind the scenes look at Southern Water's processing plant, the Curzon Cinema and the workings of the Borough Council are included.
The history of Eastbourne is also touched on from its origins in the mid-1800s at the hands of the Seventh Duke of Devonshire to a look at some of the town's oldest buildings.
Viewers are treated to a glimpse of the former holiday home of Alice in Wonderland creator Lewis Carroll and the one-time home of explorer Sir Ernest Shackleton.
Eastbourne Now, narrated by Sussex author and broadcaster David Arscott, is available from Eastbourne Tourist Information Centre and the local branch of Waterstones, priced £9.99.
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