EDEAL, the Eastbourne-based enterprise agency, is introducing a new series of intensive courses to help firms get their marketing mix right.

Sales & Marketing in the 21st Century, starting this month, is designed and organised by edeal.org.uk.

This is the new business development arm of management advisory and training specialists EDEAL.

The two-day course will look at the key disciplines of assessing markets, understanding customer needs, analysing competitors' strategy, positioning products and services in the marketplace and creating a competitive advantage.

A thorough assessment of all the tools in the marketing mix - advertising, e-commerce, PR, direct mail, sales promotion, websites and exhibitions - will be included.

Top Sussex sales and marketing trainer Tony Candler said the course will help growing businesses achieve sales and marketing success.

Executives new to marketing will also find it ideal as a launchpad.

He said: "Sales and marketing has always been a fast-moving aspect of business, although the pace of change is now more rapid by the day.

"Delegates will leave this course with enough knowledge and material to be able to advance the success of their business."

The first course takes place on successive Mondays, October 9 and 16.

Full details are available from EDEAL on 01323 413500 or click on to www.edeal.org.uk