Britain's 17 million people aged 50 and older have a new champion in the shape of website Fifthmoon.com.
The site is intended as a forum for older people to air their concerns and views and share information about pertinent issues. It also includes news and lifestyle features.
Fifthmoon promises to campaign on behalf of its members to the Press, Government and business.
Campaign director Margaret Stone said: "Fifthmoon.com is dedicated to eradicating the pernicious prejudice against those aged 50 and over. We want age discrimination stamped out now."
www.fifthmoon.com
CLICKTON, the internet and computer service for the over 50s, featured in last week's evolution, can be contacted on 08702 414245.
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