Just say Sita and most folk in Brighton groan - many, it seems, have a horror story about its bin-emptying service.

A letter this week makes a different point. Miss B Limbachia, on behalf of Brighton and Hove Hindu community, takes us to task over how we write the company's name.

On the trucks S.I.T.A. takes capital letters and full points - it stands for Society Industrial Transport Automobile.

In the paper we write Sita in accordance with our style for acronyms. When we printed a version of the company's logo without points she felt compelled to write.

The word Sita is sacred to Hindus, it is the name of a wife of the god Rama.

Miss Limbachia says her community is upset the company uses the Sita acronym but we added to the injury by dropping those points.

Sorry, Miss Limbachia, no insult was intended. I understand the company is now leaving out points so though, of course, we do not wish to offend I don't see there's any other way to refer to it.

I am going to reinstate geography classes. A brief about traffic delays in Portslade said hold-ups would be at the junction of Old Shoreham Road and Trafalgar Street. Wrong! I Trafalgar Street is in Brighton, Trafalgar Road is in Portslade. Thanks to the ever-vigilant Gerald Spicer for ringing in.

A football manager once said soccer was not a matter of life and death - it was more important. He wasn't joking, was he?

Ian Taylor, from Hove, thought the Argus had gone stark raving bonkers. Pat Feeley, from Notting Hill in London, was shocked and horrified.

What did we do? We carried a match report and photo of Crystal Palace's victory over Sunderland.

Ian said: "I, and I am sure many other Albion fans, were sickened at seeing my favourite local paper virtually joining in the Palace celebrations.

"Can we please be assured this will not happen again and the red and blue of our old enemy will not be featured in such a highly provocative manner?"

Pat took up the theme: "Can the Argus sports team be really so out of touch with Albion fans' feelings towards our bitter rivals?"

Oh, so we should ignore major tournaments? This was a quarter-final of the Worthington Cup and First Division Palace - oops, sorry, the unmentionables - beat a Premier side. Most readers would have thought us bonkers if we had ignored it. So get a life, it's only a game.

One thing about the Argus always gobsmacks visitors to our offices. They are amazed at the relentless deadlines through the day, just hours apart as edition follows edition.

Sometimes stories break just after an edition goes to bed, in that quaint printing phrase.

The news is flashed on TV and websites and we play catch-up in our next edition. Occasionally we get caught out. Bob Mulholland wanted to know when we send Weekend Argus to bed. The Saturday before last we were announcing the imminent birth of Zoe Ball's son when TV, radio and national newspapers revealed little Woody had arrived.

He hadn't when our pages went away on Friday evening and unlike nationals we do not have journalists updating editions until three in the morning.

It's not often we get caught out and I am cheered by Bob's closing remarks: "Keep up the good work, you get it right at least 99 per cent of the time.'

Thanks for that, Bob, and a happy New Year to you and everyone else.