While Micky Adams and his team play out what could prove to be a vintage season on the pitch, Falmer appears to have all the hallmarks of becoming the Albion's very own 'F-word'.
I am increasingly alarmed by the growing number of rank and file Albion fans who think the proposed stadium will never be built. The anti-Falmer lobby seems to be gathering momentum.
Their latest nugget of information, or perhaps misinformation, is that the club have apparently not spoken to Sussex University since before Christmas, which is in direct contradiction to what the Albion say.
Perhaps more significant is the rumour I have heard in the last seven days from three separate sources stating that the council have given the Albion until the end of the month to get the planning application in.
Apparently this is not an attempt to force the club's hand, but has something to do with the possibility of there being different MPs in Brighton and Hove after the General Election.
One member of the supposed 'inner sanctum' at the supporters club told me that they had never seen Dick Knight or Martin Perry more upbeat about Falmer than at a recent closed meeting.
Figures show 50,000-plus buy The Argus each day and 25,000 people listen is the BBC SCR phone-in each Saturday. Surely it is far better to be upbeat and informative about ongoing talks and planning applications to the masses rather than a handful of supporters in a private meeting.
The sense of irony will not be lost on the majority of Albion fans over Martin Perry's spin on the Chesterfield investigation.
Whilst the entire Brighton support waits for the club's chief executive to say the right thing about Falmer, he comes out with completely the wrong soundbite over the current situation at Saltergate.
He states that it would be sad if Chesterfield were either docked points or even relegated over the alleged breach of regulations.
If Chesterfield have broken the rules they deserve to be punished. If the Albion end up winning the league as a result of them having points taken away, I doubt if there will be many tears shed in Sussex or any talk of a hollow victory.
Does Mr Perry recall 1996-97 when Albion were docked points for legitimate pitch invasions by our passionate supporters? How many chairmen of our relegation rivals jumped to our defence back then?
As much as I want to see big time boxing back on the BBC I am a little dubious about the corporation's acquisition of Lennox Lewis' services.
His next contest is against a nobody, this guy isn't even a household name in his own homeland. In short, this fight would have struggled to get few, if any, pay-per-view subscribers.
Cynics might say that the Lewis camp and possibly even Sky realise that the April contest, wherever it is staged, is a dead duck, therefore let the Beeb have it and think they've got a result.
The real moment of truth will come when Lewis signs to the BBC for another fight and eventually gives them the opportunity to put Lewis v Tyson on terrestrial television which is where it should be!
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