The owner of Brighton Pier, the Noble Organisation, has physically and aesthetically destroyed the once grand Palace Pier (The Argus, October 15).

Noble has changed its name, dismantled the beautiful theatre, erected hideous rides (a current planning application is pending to increase the scale of these rides) and ignored Brighton and Hove City Council planning regulations.

Now Noble has the nerve to mount a legal challenge to the restoration on the West Pier, whose trustees' plan to restore it to exactly as it was in the Twenties - no video games, amusement machines or fairground rides.

The West Pier will complement the other pier, not compete with it. Why does the Noble Organisation refuse to admit that?

Does it secretly fear the public, when offered something more than the lowest common denominator, will prefer what the West Pier offers?

Why don't we start a real peer-pressure campaign? Write to the Heritage Secretary and tell her enough is enough.

Write to the Noble Organisation in Gateshead and challenge it to a face-to-face debate.

-Jackie Hayes, Russell Square, Brighton