Prison officer Adam Carne leads a double life, mixing with both cat burglars and catwalk stars.

Besides having a job at Lewes Prison, Adam also appears in shows, magazines and on television where he is making a name for himself in the modelling world.

The 36-year-old only started the sideline two years ago but has appeared in a variety of adverts from Tesco with Prunella Scales to Mills and Boon books.

He has also appeared on Brighton sea- front with a woman in an advertisement for feminine hygiene range Bodyform and will soon be seen as an expectant father in a laxative commercial.

Adam, who lives in Hove, said: "My colleagues think it's absolutely great. They all take the mick relentlessly.

"I don't mind because I really enjoy it. I don't make much money though. You very rarely hear about modelling for blokes.

"You have to be quite dynamic and up-front and not afraid to show yourself in public. My personality changed when I joined the prison service about six years ago and I became more outgoing."

Before his career change, Adam worked as a manager for an insurance firm in Hove.

He recalled: "Two days before my 30th birthday I left. I couldn't work behind a desk any longer so I took a drop in salary and joined the prison service. I'm now a landing officer, so I'm dealing with inmates' problems and I teach control techniques to officers."

He faces fierce competition in the modelling world, even from within the prison service. A few colleagues based in London are also part-time models.

Adam's first taste of modelling was when he saw an advert in his local gym for a photoshoot for a health manual.

He said: "I then signed for a dubious company which did a portfolio for me. I paid a vast amount of money and got nothing.

"A year ago I signed with Fresh model agency in Brighton who have helped me get more work. Then I signed with the Media Modelling and Casting Agency in Dover.

"I have done four or five catwalk shows now and have another charity show coming up."