Friends and colleagues have paid tribute to a man who was killed after he lost control of his car.

Kevin Comerford, 38, died on Friday when his Audi A4 veered off a right-hand bend in Wartling Road near Pevensey and ploughed into an adjoining field, landing upside-down.

Mr Comerford, of Beechfield Close, Stone Cross, was married to Jacqui and had two daughters aged 11 and 17.

He worked as a UK and export sales manager for Plastica Ltd, based in Hastings.

Yesterday, a former colleague and friend, Wolf Schneikert, paid tribute to him.

He said: "Kevin was respected throughout the European spa and pool industry. His employer Plastica will miss him very much, the industry will miss him, but mostly his loving family will miss him."

Mr Comerford joined Plastica Ltd in 1997 and director Tim Harris was impressed with his enthusiasm.

He said: "His love for his family always shone through his work and he often spoke of his pride for them. He always smiled."

The accident happened at 6.30pm on Friday and police are urging witnesses to contact them, particularly the driver of a white Ford Escort seen in the area at the time.

Anyone with information should call on 0845 6070999.