Football fans at this year's World Cup will be downing specially-brewed beer made in Sussex.
A total of 40,000 gold-painted bottles of lager will be shipped from the UK to South Korea this week.
The Gold Lager, brewed by The Beer Station in Horsham, will only be sold there.
An organic version of the lager will be brewed for Japan and will be shipped there in March.
The beer, in 330ml bottles, has an English label and a label in Korean on the back.
Andrew Hepworth, managing director of The Beer Station, said: "It is a fairly strong lager, five per cent, and the hops used to brew it come from New Zealand.
"The Japanese have insisted on organically-produced hops for their version of the beer. They are more conscientious about what they eat and drink."
He said the organic version of the lager would go on sale in the UK prior to the World Cup kicking off in June.
In South Korea, the beer will be available at grounds where the matches are played.
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