Organisers of the South of England Show in Ardingly were overjoyed when the Queen decided to visit this year as part of her Golden Jubilee tour.
There was just one snag. Her visit coincides with the start of a crucial World Cup match between England and Argentina in Japan.
Thousands of football fans were likely to forsake their day out in the country to watch the match on their TVs.
So it's a brilliant idea to put up a giant TV screen in the main arena at the showground so football fans will not miss much, if any, of the action.
Other attractions include an outdoor shopping mall and a musical show aimed at attracting a big audience.
The South of England Show is one of the biggest and best of its kind in England but it has been struggling to keep up attendances in recent years.
Last summer, organisers had to cancel the event because of the outbreak of foot-and-mouth even though the disease never affected Sussex.
This year's show will be crucial as an attempt is made to woo back people who could fall out of the habit of their annual visit to Ardingly.
But the visit of the Queen and the screening of the football match should provide a double attraction.
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