Three Albion fans set up a fantasy football web site after failing to win anything in contests run by national newspapers.
It has now grown so big they have left their jobs to run the service full time for obsessive soccer fans.
The enterprise, set up originally for a few friends, has expanded beyond their wildest dreams.
But there is just one drawback: They cannot win in this league either as it would look like a fix.
For the football mad trio, that is an own goal.
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