Most new dads spend the first few hours after their baby is born staring in disbelief at the little human being they have brought into the world.
But when footie-mad Michael Pirolli's son was born he didn't waste any time pondering the wonders of birth.
Joseph Pirolli was registered with the Seagulls Club for junior fans within 13 hours of being born and is undoubtedly the Albion's youngest supporter.
Let's just hope little Joseph doesn't develop a taste for rebellion in later years - his father would never forgive him if he became a Manchester United fan.
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