Not since Great Uncle Bulgaria had the sort of celebrity status nowadays enjoyed by people who don't win Pop Idol has Wimbledon attracted so much attention.
Especially in the last week or so when the debate over whether to go to Selhurst Park or Kingsmeadow reached boiling point.
No matter what personal choice is made on the day, a clear message will be sent to Mr Koppel and Co reminding them that there is no amount of money, influence or slick press statements that will grant indemnity from the righteous campaign against Franchise Football.
Because "Fans United will never be Defeated," Mr Koppel, no matter how much you try and ignore those fans or how apparently hopeless their cause.
Talking of boiling points, it looks as if some of the worthy burghers of Withdean are working up a SWEAT over the club's plan to increase capacity at the ground.
Despite much evidence to the contrary, they predict a chilling inevitability of rampaging terror that owes more to Mad Max than Martin Perry, should the planning application be approved.
Personally I think the whole campaign is being masterminded by the current West Stand, an elderly gentleman who may lose his unique view of games on those days when he's allowed to take his deckchair down to the bottom of his garden. That will teach him not to respond to H Block's request to "Give Us a Song."
It wasn't so easy to keep singing last week, when the Albion's impressive unbeaten home record was broken. That the record was lost to one of our tougher opponents didn't exactly make things better, but it did offer some consolation to any otherwise inconsolable fans.
Norwich played a decent solid game even if their first goal was miles offside and the ref, Collina without His Contact Lenses In, was hardly all-seeing, let alone all-knowing in our half.
Holding them to 2-0 (1-0 if justice or the linesman's flag had prevailed) was not a fair reflection of the performance the lads put up against a team who reached the Division One play-off final last season.
Norwich looked like a quality side and they certainly seem to thrive on the diet of baked mangel wurzels, or whatever Delia whips up for them as a half-time snack, since they were hulking great lads.
Even the baler twine tying up their shorts didn't prevent them from turning in a nifty performance.
It was the sort of performance that identified the need to strengthen our squad and Paul Kitson's arrival may provide that strength, despite the irony of the signing coming in the week we lost Bobby through injury.
The Nippers have used their youthful energy to make up for a certain lack of experience but despite courageous performances so far from Wilkinson, Little Hinsh, Harding and Marney, they can be exposed by cannier opponents. Kitson's maturity and track record could make for a formidable combination when Bobby is fully fit again.
While it's not for mere mortals to know just what financial magic Uncle Dick conjured up to entice Paul Kitson down to the seaside, there are indications, elsewhere, that the gap between players' wages and reality is narrowing.
Most footballers are unwilling to turn out for Atletico Job Centre but for some players, from clubs needing to reduce their acute financial embarrassment, this could be the only signing on available.
Whether the situation changes when the League embraces another "Surely This One Can't Go Pear Shaped" media deal, remains to be seen.
Roz South edits Brighton Rockz fanzine. Email roz@southspark.co.uk
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