A partnership between a Sussex agency and a manufacturing firm based in the United Arab Emirates will bring more than 4,000 new products to the UK ceramics market.

Rob Jull Agencies and RAK Ceramics have joined forces to form RAK Ceramics UK. Based in Midhurst, it aims to distribute products worth more than £1 billion per year.

Managing director Rob Jull said: "There is a very obvious gap in the UK market place, with consumers having little to choose from between the off-the-self DIY ranges and the top designer collections. We are supported by experts and designers who constantly strive to create the most beautiful products."