Worthing's new radio station has appointed a new managing director.

Roy Stannard has joined 107.7 Splash FM just weeks before the spring launch of the Guildbourne Centre-based station.

Mr Stannard, who lives in Broadwater, has worked as a director of Sussex-based advertising agencies for more than ten years.

He is an active member of the West Sussex Coastal Business Group, supports the West Sussex Economic Partnership and was a founder member of the Broadwater Development Group.

A founder director of Splash, Mr Stannard played a significant role in helping create the winning application for the Worthing licence.

Splash chairman Jim Brathwaite said: "I am delighted to be able to appoint Roy after strong competition for the role.

"His detailed knowledge of the business scene weighed heavily in his favour. I am sure he will be a success and a popular choice for Worthing.

Mr Stannard said: "The challenge of creating Worthing's first commercial radio station was irresistible.

"Splash FM's great attribute will be its localness. As someone active in the community, I see my job as accentuating the positive about the town and enabling people to listen to and talk about the issues that really matter to them.

"We want everyone - local businesses, schools, organisations, charities and sports clubs to get involved and enable us to become a vital and vibrant part of the local landscape."

Mr Stannard was the first to switch on Worthing Hospital Radio in 1986 as one of the founders of the station which went on to serve a network of seven hospitals.

Professionally, Mr Stannard has been a board director of advertising agencies GSBA of Eastbourne and, more recently, AWP of Chichester.

He is married and has two sons at school in Worthing.

He helps with the Worthing Churches Together Communications Group and attends Jubilee Community Church.

Splash FM will be a music-led, full service station for 25-70-year-olds with a focus on the 35-54 age range, featuring music from the past 40 years.