Shoppers were surprised when they looked in the window of a shop called Pardon My French in Kemp Town.

Mannequins dressed in swimming costumes to promote a window dressing contest suddenly started to move.

Last year, five men from surrounding shops did a strip to make sure the contest had maximum impact.

This time the women had the same impact while not stripping down to the bare essentials. It was more a Half Monica than a Full Monty.