Just fancy that! Build a new Embassy Court on the King Alfred site and before you can say "Millennium Dome", the City economy is boosted by £32 million a year (The Argus, July 16).
But why aim so low? Build a bull ring and public gallows on Hove Lawns and you'd double that £32 million straightaway.
And here at Blue Skies Consultants, we have figured out how to achieve a billion pound boost to the city's struggling economy and we are revealing how exclusively in The Argus.
Yes, a billion pounds! How? At the stroke of a pen.
Brighton and Hove quits the UK and signs for France.
Yes, the city runs up the French flag. Immediately, it picks up all the cross-Channel booze cruise trade. No more ferries, no more sea sickness.
Just white vans heading into our city.
And the city gets to be squeaky clean, since the French wash their streets and have daily early-morning refuse collections.
Hospitals improve, too, and you don't have to cross the Channel for your hip replacement.
We'd be part of the euro, part of a republic, and we wouldn't be going around looking for other countries to bomb.
And, as if that isn't enough, we could be part of the 2012 Olympics with that new pool on the King Alfred site. The money just would not stop pouring in.
What are we waiting for? Vive Brighton and 'Ove, ze Vrench plaice to bee!
-Trevor Pateman, Blue Skies Consultants, Hove
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