Father Christmas arrived for work at his new grotto in a carriage drawn by two white horses.
Excited children clamoured to see Santa Claus as The Argus grotto in Brighton Place, Brighton, opened on Saturday.
This is the third year it has been laid on next door to Donatello restaurant in aid of the Argus Appeal, which raises funds for good causes in Sussex.
Last year it was visited by 5,000 people, raising £18,000 towards a new renal unit at the Royal Sussex County Hospital in Brighton.
The grotto, based on Sleeping Beauty's castle, will be open until Christmas Eve from 10.30am to 5.30pm between Monday and Friday and from 10am to 6pm at weekends.
Entrance costs £3.95.
Discounts are available for groups of ten or more.
Call 01273 544725.
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