Writer Daniel Jenner wants to make £100,000 by selling his top-secret idea for a game show on the internet.

The NTL telesalesman's concept is up for bids on auction web site eBay and his aim is to grab the attention of the likes of Sir Richard Branson and presenter Chris Tarrant.

Daniel, 26, of Boundary Road, Portslade, does not expect a buyer to pay such a large amount before hearing his idea.

Instead, he hopes the quirky offer will win him the chance to pitch it to those who could afford to make the show.

Bidding ends on March 24.

Daniel said: "This is better than concentrating on sending ideas off to different production companies, where they will sit on desks for six months before someone actually looks at it.

"I do not expect anyone to pay £100,000, I just want to interest people in the concept."

Daniel's item number on eBay is 2994079200.