Mosaic, the Brighton-based advertising agency, has designed the logo for MotorSport Vision, the company now in charge of Brands Hatch.
The MotorSport consortium bought five major British racing tracks from the troubled Octagon group in December last year.
The group, headed by ex-Formula 1 driver Jonathan Palmer, asked Mosaic to come up with a corporate brand which was unveiled at Brands Hatch.
The brand's trademark features a distorted chequered flag, made up of five obliquely arranged squares that represent the relative geographical locations of the five circuits.
Applications of the brand at Brands Hatch include more than 1,000m of signage, drivers' passes, vehicle and race car liveries, uniforms, catering and merchandise.
The brand will be applied to all circuits and related events at Brands Hatch, Cadwell Park, Oulton Park, Snetterton and Bedford Autodrome.
Monday April 19, 2004
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