Is it possible to be nice in business and still succeed?

Top tycoons are not traditionally noted for their charitable nature or social consciences.

But firms in Brighton and Hove are increasingly finding getting involved and investing in the local community can be good for business as well as the soul.

The issue of corporate social responsibility will be explored at a seminar hosted by Brighton and Hove Chamber of Commerce (BHCC) at The Hilton West Pier Hotel next Wednesday.

A range of speakers will explain how the most successful companies are those that demonstrate a commitment to the local community and involve themselves in education and enterprise projects.

BHCC president Clifford Conway, who will chair the evening, said: "There are lots of ways that small and medium-sized firms can contribute to the wider community, be that going into schools to help raise standards and influence the curriculum or having flexible working arrangements to help people back into employment.

"Another obvious way they can help is to help improve the environment or at least minimise their impact through sustainable manufacturing and other initiatives.

"The two main benefits are that they have a positive effect on staff morale and also enhance their local reputation.

"It's not possible for some micro companies or single-person businesses but many will find they can make a worthwhile contribution that will benefit them."

Sussex Enterprise business adviser Neville de Moraes, who will speak at the event, said: "Each year more and more customers are expecting to trade with companies who can demonstrate that they have a social conscience. This is not a fad - it is a serious issue for companies to address."

Firms are also being encouraged to engage in enterprise and regeneration programmes such as eb4U. Small to medium-sized businesses can earn a Community Mark, awarded by the Government, by demonstrating social responsibility.

Thea Allison, of the Brighton and Hove Community Business Partnership, added: "I am delighted to be speaking at this timely event. At BCP we see the benefits that businesses as well as the community and voluntary organisations gain through their work together.

"We believe corporate social responsibility should be on the agenda for discussions of organisations of all sizes."

To reserve a place at the seminar, which runs from 6pm to 8pm, email secretary@businessinbrighton.org.uk or call 0845 2303016.

Wednesday September 01, 2004