An advertising and design agency emerged today as one of the creative forces behind a campaign to find the 100 sexiest women in the world.
Mosaic was commissioned by men's magazine FHM to produce a range of advertising displays for nationwide stores including Tesco and WHSmith.
The 20-strong company, based in Palace Place, Brighton, won the prestigious contract after a persuasive pitch to EMAP bosses.
The campaign features a number of UK and international sex symbols, including Beyonce, J-Lo and Tina O'Brien. One million readers voted for last year's winner Britney Spears.
Laurie Griffiths, managing director of Mosaic, said "If you excuse the pun, briefs definitely don't get better than this. EMAP is a great client to work with, and FHM is a great brand."
It is not the first time Mosaic has teamed up with EMAP. In February 2004, the company worked on the publisher's biggest launch yet weekly men's magazine ZOO.
Mosaic also devised the Argus re-launch campaign.
April 19, 2005
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