An advertising and design agency has scored its second high-profile contract this year.

Mosaic, based in Palace Place, Brighton, has been appointed to design the summer guides for youth holiday company Club 18-30, which is based at Brighton Marina.

The campaign will reflect Club 18-30's switch from the trashy sun, sea, Sangria and sex image to a more sophisticated one.

Marketing manager Clare Burns said: "Mosaic won the pitch because it showed the clearest understanding of our brand and target audience, and visualised this in a way which will connect with our audience and appeal to their aspirations.

"We have always prided ourselves on the creativity and originality of our guides, and Mosaic's work will help us lead the market once again."

Earlier this year, Mosaic was commissioned by men1s magazine FHM to produce a range of advertising displays for its popular 100 Sexiest Women in the World publication.

Managing director Laurie Griffiths said: "The exciting thing for us is that after a shift in strategy, we are helping lead an iconic brand confidently and securely into the 21st Century.

"Our aim was to show how we could bring in a level of sophistication and aspiration to the brand that would resonate with, but not alienate, the target market.

"Club 18-30 obviously thinks we succeeded.

"It's great for us and great for Brighton that we have been able to keep the work in this thriving city."

May 3, 2005