A Brighton-based public relations and marketing agency has produced an award-winning newsletter for one of its clients.
The Lightning Group, in Dyke Road, was given an Award of Excellence certificate by the British Association of Communicators in Business (CiB).
The agency landed the accolade in the best new publication category for its newsletter Financial Focus, which it produces for inform-ation technology (IT) services company Computacenter.
Helen Guyatt, associate partner, said: "The IT industry is particularly competitive when it comes to public relations and marketing, so it is essential companies develop hard-hitting and informative material for their customers."
Financial Focus is a glossy, quarterly publication, which is sent to more than 3,500 IT workers in banks and financial services companies such as Abbey and Nationwide.
Lara Martins, Computacenter's head of sector marketing, said: "The format enables us to explore issues that are key to our customers and their organisations and subtly promote our services."
The CiB is the professional body for in-house, freelance and agency staff involved in internal or corporate commun-ications.
Thursday May 12, 2005
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