Every week, it seems, there's a new band hailed as the saviours of rock'n'roll - yet the vast majority turn out to be yet another group re-hashing the same old garage rock and post-punk influences.
In such a climate, the hype currently enjoyed by Do Me Bad Things might sound all to familiar. They're Nicky Wire's favourite new band, they've had airplay from Zane Lowe on Radio 1, and they've been tipped for the top by both The Independent and The Times.
But this band might just be able to back their hype up.
It's not only their name that distinguishes Do Me Bad Things from the million and one bands called The Somethings. It's the fact that there are nine of them, the majority of whom contribute vocals, and that their music is a genuinely open-minded mix of everything from hard rock to pop to glam to soul.
"Any band who can name, say, three influences is generally quite close to sounding like those bands," says guitarist Alex Lewis.
"All I can say is we like heavy rock but we also like pop harmonies."
"And power ballads," adds singer Chantal Brown, without appearing to be making a joke.
Accordingly, the list of bands that DMBT have been compared to is long and extremely varied, ranging from Van Halen to Steely Dan to The Supremes to Randy Newman to Led Zeppelin and The Scissor Sisters.
Some have derided DMBT as the manufactured product of some pop svengali, but this seems highly unlikely. The group themselves dismiss the idea as "amusing".
"Who in their right minds would put together a nine-piece band that sounds like we do?" asks Alex.
The band started life as a trio before tripling in size, as bassist Adam Mallett explains. "It was purely by accident... we just drew all these people in and they kept coming, so the band kept getting bigger."
Such an open approach would usually be perceived as non-commercial, but they claim that getting signed was never a particular aim.
"We never had any expectations of getting signed to a major label," says Adam.
"The fact that Ian from Must Destroy saw us is just coincidence."
Chance or not, Must Destroy signed them last year, putting them alongside the likes of The Darkness. This not only gave them the chance to put out The Song Rides EP, but to embark on a full-blown arena tour with their jump-suited labelmates.
The tour was a resounding success, although the band express reservations about playing such large venues.
"The separation between audience and band is so large that there can't ever be that much atmosphere in those places," says drummer Tom Shotton. "We'd rather play to 1,500 at The Islington Garage."
For such a young band - their debut album, Yes!, was only released in April - that might be a realistic proposition.
But it might not be that long before they have to overcome that fear of big venues. After all, if The Darkness can make it...
Starts 7.30pm, tickets cost £7. Call 01273 673311.
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