More than six per cent of all consumer book purchases in Great Britain are now made on the internet, according to a new report.
Figures for the 12 weeks to May 2000 show a rise of 330 per cent in the value of book sales compared with the same period last year.
But a report from internet research foundation IDC said smaller book stores are having difficulties matching the performance of Amazon.com.
IDC research analyst Christian Asmussen said: "Amazon has managed to generate sales several times higher than that of its nearest competitor.
"This seems surprising, given that it still lacks local store presence in most European countries."
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